Inclusion Branding: Revealing Secrets to Maximize ROI

How Brands Can Learn to Engage with the Community of Persons with Disabilities to Create Solid ROI and Positive Social Impact. This book is essential for every CEO and entrepreneur.

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topics Covered

Inclusive Marketing and Branding

What is it, why it matters and how it links to the Sustainable Development Goals?

Creating Engagement

How to humanize your brand, what is good for business, community expectations and walking the walk.

Risks

Compliance, global perception, litigation, triggers and road-maps for inclusion.

Understanding the Community

Brand Ambassadors, Understanding your customer, connecting and becoming an advocate as well as success stories from brands.

Free bonus content

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About the Author

Debra is a recognized market influencer and advocate for the rights of persons with disabilities, a leader, a published author, a successful entrepreneur, and an amazing mother. Co-Founder of www.AXSChat.com a twitter chat about accessibility and disability inclusion, Debra is active in social media and blogging on Twitter, Facebook, LinkedIn, G+, Tumblr, and Pinterest with a KLOUT Score of 82. CEO and Founder of Ruh Global Communications, a firm that is a bridge between the community of PWDs and Corporations.

Debra Ruh

Readers say

In summary, disability inclusion is an opportunity to “change the world.”  What is less obvious is that disability inclusion is an amazing and emerging opportunity for business—to increase brand equity, drive business growth, and create an untapped new source of customers and employees. Debra’s groundbreaking insights and practical advice in this book have more business potential than many of the strategies employed by businesses today.

Patrick Romzek

Debra Ruh’s message is not just an important one because of its content.  It is important because we, as a community, need to ensure that this wave of innovation also does not pass by without us taking a proactive leadership position.  The time for us as a community to do so is measured in days, weeks and months, not years.  It is now that we must call upon the power and scale of our community, and our leaders, to ensure that we are an active player in how these technologies can create inclusion and opportunity for our community.  

Richard Schatzberg

Richard Schatzberg

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