Marketing to persons with disabilities is a business advantage

Debra Ruh - CEO of Ruh Global Communications

Debra Ruh – CEO of Ruh Global Communications

25th Anniversary of the ADA Series: Marketing to Persons with Disabilities is a Business Advantage

Making it possible for stakeholders with disabilities and age-related limitations to access your goods and services is not only an important part of complying with federal – as well as international — accessibility standards but also a strategic aspect of any organizational management plan.

Elderly men use Smart-Phones

Market opportunities have grown tremendously in the 25 years of the Americans with Disabilities Act. This is no longer a potential marketplace, but an exponential one.

– To see the full article by Debra Ruh, visit G3ict

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