Archetypes/Arquetipos

English The Innocent: Exhibits happiness, goodness, optimism, safety, romance, and youth. Example brands include: Coca-Cola, Nintendo Wii, Dove The Everyman: Seeks connections and belonging; is recognized as supportive, faithful and down-to-earth. Example brands include: IKEA, Home Depot, eBay The Hero: On a mission to make the world a better place, the Hero is courageous, bold, inspirational. Example brands include: Nike,… Continue Reading Archetypes/Arquetipos