Rosemary Musachio, Chief Strategic Officer

I just landed my dream job of doing social media marketing.  A few reasons why this line of work have lured me.  My dad was a public relations guy.  He used to market politicians and local celebrities by writing to newspapers and organizing events for them.  I acquainted clout and glamour to that.

I also had dreamed of becoming an advertising executive.  I would use my creative writing juices to develop media ads that would grab the public’s attention and hearts.  I figured this would be the most lucrative path to utilize my writing skills.

My career took a different road, however.  Since the computer had become my bridge to the rest of the world, I discovered the field of electronic and information technology (E&IT) accessibility; how I could help other persons with disabilities and myself access the Internet, web applications, and software more effectively.  My keen sense of observation has contributed to my success as an E&IT Accessibility Analyst.

Yet, examining webpages and software screens for issues does not involve creativity or interactions with the public.  While I still wanted to help other persons with disabilities, I wanted to do it on a social and cultural level, not on a technical one.  Someone “up there” must have heard my desire and dropped a position in my lap as a Marketing Strategist for Ruh Global Communications, a company who helps persons with disabilities become more recognized in society.

Now I can help persons with disabilities make their voices heard loudly.  I can proclaim their accomplishments and vent their complaints through social and media networks.  By broadcasting their ideas and principles, I, along with the rest of the Ruh Global team, is making the rest of the world more aware of what we can do and what we face.  With social media marketing, we can help change government regulations, business policies, and public views much more rapidly and effectively than we were able to twenty-five years ago when the Americans with Disabilities Act (ADA) was ratified.

For instance, if a person with cerebral palsy was barred from a restaurant because someone else had to feed him, the incident may have received little media coverage a quarter of a century ago.  Today if that person tweets and Facebook post his story, it would go viral.  People would retweet it and share it on other social networks.  News outlets would spot it and do reports on the discrimination incident.  Consequently, the restaurant would feel the pressure from the public, apologize to the patron with the disability, and change its policy.

On a personal level, doing social media marketing allows me to learn constantly about new assistive technologies, programs, policies, and stories about other persons with disabilities.  Because I don’t get out much due to transportation issues, my involvement with social media allows me to interact with the rest of the world, meeting new people and  keeping in contact with individuals I already know.  Other persons who can’t venture out of their homes much due to a disability take advantage for the same reasons.

Thanks to social media, persons with disabilities have a giant outlet to express themselves to become heard and get action.  Thanks to social media marketing and Ruh Global Communications, I am helping them connect to businesses and governments to build a more accessible, open-minded world.