Marketing to persons with disabilities is a business advantage

Debra Ruh - CEO of Ruh Global Communications

Debra Ruh – CEO of Ruh Global Communications

25th Anniversary of the ADA Series: Marketing to Persons with Disabilities is a Business Advantage

Making it possible for stakeholders with disabilities and age-related limitations to access your goods and services is not only an important part of complying with federal – as well as international — accessibility standards but also a strategic aspect of any organizational management plan.

Elderly men use Smart-Phones

Market opportunities have grown tremendously in the 25 years of the Americans with Disabilities Act. This is no longer a potential marketplace, but an exponential one.

– To see the full article by Debra Ruh, visit G3ict

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INCLUSION BRANDING: REVEALING SECRETS TO MAXIMIZE ROI

Learn how  Brands can learn to engage with the Community of Persons with Disabilities and other minorities to Create Solid ROI and Positive Social Impact. This book is essential for every CEO and entrepreneur.
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Written by Debra Ruh, CEO and Founder 
Ruh Global Communications.
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