Brand Redesign for the Americas Paralympic Committee (APC)
At Ruh Global Impact, we collaborated with the Americas Paralympic Committee (APC) on a brand redesign that truly represents their values and aspirations. By incorporating input from athletes, country representatives, and the APC, we crafted a visual identity that embodies the determination, strength, and unity of Paralympic athletes across the Americas. The result is a dynamic, inclusive, and inspiring brand that resonates with athletes, supporters, and the wider community, reinforcing the APC’s commitment to promoting sports for people with disabilities.



